本文摘要：Research firms have already noted how Googles slide in Chinas online search market has been good for the companys Chinese rival, Baidu. Now it appears Google may have given up ground to another Chinese internet giant: Alibaba Group.研究公司早已注

Research firms have already noted how Googles slide in Chinas online search market has been good for the companys Chinese rival, Baidu. Now it appears Google may have given up ground to another Chinese internet giant: Alibaba Group.研究公司早已注意到谷歌(Google)在中国网络搜寻市场的下降给该公司的中国输掉百度(Baidu)带给了怎样的益处。如今谷歌看上去或许把领地让给让出了另一家中国网络巨头：阿里巴巴集团(Alibaba Group)。

In a breakdown of Chinese online advertising market share, Beijing research firm Analysys International says Alibaba has overtaken Google for second place behind Baidu thanks in large part to its online shopping unitTaobao.在对中国网络广告市场份额的分析中，北京的研究公司易观国际(Analysys International)说道，阿里巴巴已代替谷歌第二名的方位，目前次于百度，这在相当大程度上是归功于其网络购物子公司淘宝网。Alibaba now owns a 9.3% market share and the number two spot in Chinas online ad market, according to Analysys International ( Word doc). Meanwhile, Analysys says, Googles share fell 2 percentage points from the second quarter, when it held the number-two spot, to 8.9% in the third quarter.据易观国际，阿里巴巴目前的市场份额为9.3%，在中国互联网广告市场上占有着第二把交椅。

易观国际同时还说道，谷歌第三季度的市场占有率较二季度下降了两个百分点，至8.9%，二季度时谷歌的市场占有率还正处于第二位。Google also narrowly missed falling another rank. Internet portal operator Sina, in fourth place, had an 8.89% share that put it 0.01 percentage points behind Google, according to Analysys.谷歌还差点落在了第四名。

据易观国际，名列第四名的门户网站运营商新浪(Sina)的市场份额为8.89%，仅有领先于谷歌0.01个百分点。Baidu ranked first by a wide margin, with a 30.1% share putting it more than 20 percentage points ahead of the nearest competitor.百度以30.1%的市场占有率遥遥领先，领先第二名20多个百分点。The loss of advertising market share marks a steady erosion of Googles presence in China since the company relocated its mainland China search service to Hong Kong in March, citing frustrationsover hacking and censorship.广告市场份额的失去指出，自谷歌3月份因黑客攻击和监管深感潦倒而将大陆的搜寻服务迁到香港之后，它在中国的身影早已没以往那么活跃了。Both Google and Alibaba declined to comment.谷歌和阿里巴巴皆拒绝接受置评。

Analysys analyst Li Zhi said its too early to predict how the fourth-quarter figures will look, but that Sina would surpass Google if things continued at their previous pace. Google needs to make a quick response by redoubling its efforts in direct ad sales and cooperating with ad agents, she said in the research note.易观国际的分析师李志说，现在预测第四季度数据的情况还为时过早，但如果事情之后以此前的步伐发展，那么新浪将不会多达谷歌。她在一份研究报告中说道，谷歌必须增大对必要广告销售的投放并不断扩大同广告代理商的合作，以此很快应付。Analysys data also show Baidus share of revenue in Chinas online search market rose to 73% in the third quarter, up three percentage points from the previous quarter, while Googles share fell 2.6 percentage points to 21.6%.易观国际的数据还表明，百度第三季度在中国网络搜寻市场上所占到的收益比例升到73%，环比减少3个百分点，而谷歌的收益比例则增加了2.6个百分点，至21.6%。

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